All-New 2023 Toyota Crown

Meet the Toyota Crown, a new AWD hybrid sedan for drivers in Peoria, AZ

Upgrade your ride for your west valley commute with this new mid-size luxury sedan offering from Toyota. Contact our dealership - located near the 101 and West Bell Road in Peoria, AZ with questions about the Toyota Crown.

2023 Toyota Crown Highlights

A Premium Hybrid Sedan, Reimagined

The new 2023 Toyota Crown is new to the 2023 Toyota lineup, replacing the departed Avalon. A contemporary alternative to more traditional full-size sedans, the Toyota Crown has a tall, aggressive stance, combining premium styling with performance shape, an AWD hybrid powertrain and crossover elevation. Crown is loaded with upscale features and technology, and all Crowns come with Toyota Safety Sense 3.0.

Toyota Crown Platinum AWD Hybrid mid-size luxury sedan, Peoria, AZ

Dramatic Style

If you like stand-out styling, you'll appreciate the Toyota Crown's bold impression. An available two-tone exterior perfectly accentuates the daring, chrome-underlined grille below the lightbar connected Quad-LED headlights. Crown's dazzling profile is enhanced by premium alloy wheels. Platinum trim's 21-inch sporty 10-spoke wheels include black accents, visually connected by the black swash across the door panels.  The rear has a fastback look with a distinctive horizontal LED array incorporating the taillights and a chrome-underlined bumper completing the look front-to-back.

Toyota Crown Platinum AWD Hybrid Sedan, Peoria, AZ

Hybrid or Hybrid MAX powertrains

The Crown Platinum gets Toyota's Hybrid MAX powertrain. This 4-cylinder 2.4L turbocharged engine is combined with two electric motors and paired with a direct shift 6-speed automatic transmission. The Hybrid Max delivers 340 horsepower and 400 lb.-ft. of torque, accelerating from 0 to 60 mph in 5.7 seconds. This performance-focused AWD system always sends at least 30% of available power to the rear wheels, and up to 80% in certain conditions. EPA mpg estimates are 29/32 city/highway.

The standard powertrain provides on-demand AWD on the Crown XLE, while the Limited utilizes a 4-cylinder 2.5L naturally aspirated engine with two electric motors. An electronically controlled CVT focuses on fuel efficiency and delivers 236 horsepower. Estimated mpg rates are up to 42/41 city/highway.

Toyota Crown Limited exterior rear angle image

Interior Comfort

We noted that Car and Driver's 2023 Toyota Crown review waxed nostalgic about the Crown's interior being reminiscent of the "dearly departed Land Cruiser - not flashy but impeccably assembled with quality materials." All Crown models are equipped with standard 8-way powered and heated front seats, with both Limited and Platinum trims providing heated and ventilated front seats (we like that here in the desert!), and heated rear seats. Our entertaining friends at Throttle House, when driving the Crown Platinum, declared how much it feels like the nicest Lexus.

Toyota Crown Interior dash image

Advanced Park & Digital Key features

With the Toyota Crown Platinum, you'll have no worries about parallel parking; just pull up next to the spot and engage the Advanced Park feature for a hands-off parking experience. You can also enjoy the convenience of using your smart phone to remotely start your Crown. Cool down the Crown's interior before you leave that air-conditioned office or restaurant during the brutal Phoenix summer heat. The Digital Key feature is standard on the Crown Platinum and available on the Limited.

Frequently Asked Questions About the 2023 Toyota Crown

Is the Toyota Crown a luxury car?

The 2023 Toyota Crown is classified as a mid-size luxury car. The Crown provides more of a luxury experience than other Toyota offerings, and its quiet ride, comfort and feel have been compared to that of a Lexus.

Is the 2023 Toyota Crown a Hybrid?

Yes, the Toyota Crown is only offered in the US as a hybrid. The base model has an on-demand AWD hybrid powertrain that focuses on fuel efficiency (41 mpg combined), while the Crown Platinum gets a performance hybrid configuration with full-time AWD, more powerful electric motors and a turbocharged engine, which still nets an estimated 30 mpg combined rating.

Is the Crown replacing the Avalon?

Yes, the Avalon was discontinued with the 2022 model. The new 2023 Toyota Crown appeals to a younger demographic with its bolder styling, hybrid-only powertrain and the performance-focused Crown Platinum.

Is the Toyota Crown bigger than a Camry?

The new Toyota Crown is almost 4 inches taller, 4 inches longer, and has an inch wider wheelbase than the Camry. Interior spacing for head- and leg room, as well as cargo, are nearly the same, however the driver rides higher in the Crown, giving more of a crossover feel than a low-riding sedan.

What does the 2023 Toyota Crown Cost?

The 2023 Toyota Crown's Base (XLE) starting MSRP is $39.950 while the top-of-the-line Platinum trim starts at $52,350 MSRP.

Check Toyota Crown Availability

* Indicates a required field

Toyota Peoria Showroom Hours

  • Monday 8AM - 8PM
  • Tuesday 8AM - 8PM
  • Wednesday 8AM - 8PM
  • Thursday 8AM - 8PM
  • Friday 8AM - 8PM
  • Saturday 8AM - 8PM
  • Sunday 10AM - 6PM


Larry H. Miller Toyota Peoria

8633 West Bell Road
Directions Peoria, AZ 85382

  • Sales: 602-910-4763
  • Service: 855-765-0728
  • Parts: 855-765-0729

*Price excludes tax, title, license fee and other governmental fees, dealer installed options, and $499.00 documentary fee. The documentary fee represents costs and profit to the dealer for items such as inspecting, cleaning, and adjusting vehicles, and preparing documents related to the sale. The estimated selling price that appears after calculating dealer offers is for informational purposes only. You may not qualify for the offers, incentives, discounts, or financing, and these items are subject to expiration and other restrictions. See dealer for qualifications and complete details.

Images, prices, and options shown, including vehicle color, trim, and other specifications are subject to availability, incentive offerings, current pricing and credit worthiness.

MSRP is the Manufacturer's Suggested Retail Price and is provided for informational purposes only. The MSRP does not represent an advertised or selling price.

Price guarantee may require VIN/stock number information to ensure accuracy.

IN TRANSIT means that vehicles have been built but have not yet arrived at your dealer. Images shown may not necessarily represent identical vehicles in transit to your dealership. See your dealer for actual price, payments, and complete details.

RECALL NOTICE: Some vehicles offered for sale may be subject to unrepaired manufacturer safety recalls. To determine the recall status of a vehicle, visit

VEHICLE DISCLAIMER: *Price excludes tax, title, license fee and other governmental fees, and $499.00 documentary fee. The documentary fee represents costs and profit to the dealer for items such as inspecting, cleaning, and adjusting vehicles, and preparing documents related to the sale. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Vehicle subject to prior sale. Please see dealer for details.

All financing terms are on approved credit. In order to receive the internet price, you must either present a copy of this page's internet price, or you must specifically mention the internet price to the dealership and have the same price referenced in your contract at the time of purchase.